Sem dúvida o e-mail marketing é uma das mídias com mais necessidade de conteúdo técnico para quem trabalha com isso, pois não basta ter promoções competitivas, boas condições de pagamento e frete, se o e-mail não chegar na caixa principal do usuário.
É comum vermos no mercado operadores de e-mail marketing que s
e preocupam apenas com aberturas, cliques e conversão, porém o que vem antes disso é tão importante quanto. Daí a necessidade de ter um conhecimento técnico mais profundo.
Para iniciar sua operação de e-mail marketing é fundamental levar em consideração diversos fatores. Separamos os 4 principais e explicamos abaixo:
1. Conhecimento técnico
Um dos grandes desafios, é entregar seus e-mails na caixa de entrada do usuário. Para que isso aconteça é necessário um olho clínico sobre entregabilidade e sobre as métricas utilizadas pelos principais ISPs (Internet Service Provider) para entregar seus e-mails na caixa principal. Essa equação trará bons resultados para suas campanhas de e-mail marketing. Algumas métricas são pontos em comuns entre os ISPs, como o engajamento da base com os e-mails, baixa taxa de bounce rate, servidores principais corretamente configurados (Dkim, Cname e SPF) e claro opção de opt-in, é fundamental que a base impactada esteja ciente que receberá e-mails da sua empresa.
2. Ferramenta de disparo
Mas não basta apenas conhecimento técnico. Sua ferramenta de disparo também precisa lhe oferecer a estrutura adequada para disparos dentro das regras de e-mail marketing, chamadas Boas Práticas além de opções que facilitem seu dia-a-dia, otimizando processos e criando alternativas para fazer e-mails mais segmentados e com base no comportamento do usuário em seu site ou Ecommerce. A plataforma da All In foi criada com base no dia-a-dia do profissional que irá fazer a operação e gestão do e-mail marketing de sua empresa. Trazendo relatórios completos, com os importantes KPIs como taxa de abertura, clique, mapas de calor, bounces, desinscrições e muito mais. Além disso conta com o módulo BTG360 que possibilita planejar campanhas baseadas no comportamento do seus clientes em seus canais. Ações como Carrinho Abandonado, Recompra, interesse por categoria são facilmente criados na ferramenta. A integração de dados é feita via GTM (Google Tag Manager) facilitando o processo e lhe trazendo muitos dados para criar e-mails mais assertivos.
3. Criação
Outro ponto muito importante é a criação. Não basta apenas você criar uma arte bonita no PhotoShop ou em programas de manipulação de imagem. A construção do HTML é hoje fundamental não só para que seus e-mails cheguem na caixa de entrada do usuário, mas também para que a experiência do leitor seja muito satisfatória. Por isso, hoje em dia, é importante criar layouts responsivos, que se adaptem a diferentes devices como pc, tablets e smartphones. Os Smartphones, em especial, estão a cada dia ganhando uma fatia maior da visualizações de e-mails. Muitos destes, são visualizados via APP nativos do sistema do Smartphone ou por APP do próprio ISP, caso do Gmail. Talvez neste cenário multi devices, o maior desafio seja otimizar as imagens para sejam leves e atrativas, uma vez que muitas vezes o acesso via mobile é com conexão lenta.
4. Análise
Por último, mas não menos importante falaremos da análise dos relatórios. Muitos dizem que o trabalho de e-mail marketing começa depois do disparo, uma vez que você usa os resultados anteriores para fazer melhorias futuras. Informações como % de Abertura, Cliques, Opt-out, Bounces, SpamTraps, entre outros, são métricas fundamentais a analisar. Cada KPI citado, existe uma análise que pode ser feita e uma ação a ser tomada. E-mails com baixa abertura, por exemplo, podem estar com assuntos pouco atrativos ou com algum problema de entregabilidade. Já os e-mails com poucos cliques, podem estar com imagens muito pesada, pouco atrativas, sem call to action ou também com preços e condições pouco competitivos. Por isso #FicaADica: não analise apenas seus números de vendas, é importante se planejar e fazer testes. Pense sempre que existe um funil, que inicia com a quantidade de pessoas que você faz o disparo, passa pela entrega destes e-mails, aberturas, cliques, e depois vem seu site, tempo de carregamento, condições de pagamento, produtos com informações mínimas necessárias à mostra, pois só depois de tudo isso uma venda pode ser realizada. Se você faz e-mails sem foco direto de venda, sua análise só terá menos pontos, mas é fundamental otimizar base, abertura e cliques, pois com isso mais pessoas visualizarão seu conteúdo.
Esses são apenas 4 dos principais passos para considerar ao montar uma campanha de e-mail marketing. Acompanhe nosso blog para saber mais dicas e conte conosco para otimizar seus resultados.
While it’s not one of the best machine within the gym—it isolates your abs muscular tissues, so it won’t improve stability in your core—it’s
a great way to target your abs for a more practical, isolated exercise.
Use it as a “finisher” once you’ve carried out all these planks, crunches,
and leg lifts. As A Outcome Of the Smith machine limits the range of motion,
and the bar of the machine supplies poor grip. However,
you possibly can still try a couple of workouts to beef up your biceps.
When it involves constructing defined legs, coaching calves is equally important.
As a former collegiate football participant, Joe is aware
of what it takes to remain in peak bodily condition. He Is dedicated to offering straightforward,
expert recommendation on establishing residence gyms, private coaching spaces, and business amenities.
Learning to use the correct kind when utilizing this leg machine is
easy. As Soon As you know the way to set the weights and
the bar heights, you’re good to go.
The leg curl machine allows for isolation of the hamstrings by flexing on the
knee and pushing the decrease leg in course of the hamstrings against resistance.
Secondary muscles activated are the gastrocnemius, which is the principle calf muscle.
The major muscle activated through the hack squat are the
quadriceps, adductors, and glutes. As far as leg
machines go, the hack squat is amongst the more widespread machines because
of it being safer to make use of and therefore minimising the chance of damage.
The leg press is likely the most common leg machine in a commercial
health club. Nonetheless, there are different varieties of leg press machines, and these are the
vertical leg press, the horizontal leg press and 45 diploma leg press.
The second day of the workout plan will concentrate on pulling muscular tissues in our higher bodies like the back and biceps.
But they are additionally scientifically backed to enhance your performance and power
features considerably. So, there is little to no probability of sustaining any accidents or overtraining while following our machine-only
push-pull legs split coaching routine. Studies have proven that in relation to power, coaching anyplace between 2 and 6 days per week
may be effective as lengthy as the exercise plan is well-balanced and
stimulating sufficient [2].
The standing leg curl machine is an effective selection if you want to practice every leg independently from the other.
While, this can be done on the opposite two variations, the standing leg curl is particularly designed for unilateral coaching making it slightly easier for vary
of motion. As its name suggests, it isolates the glutes and
hamstrings while serving to to strengthen the lower
back. Whilst the glute ham developer is less common in massive field and chain gyms, you’ll probably get entry to one in gyms that concentrate on particular energy sports similar to powerlifting and bodybuilding.
Using leg machines two to a few occasions per week allows adequate engagement and muscle restoration.
This controlled movement reduces reliance on stabilizer muscular tissues, making it simpler to develop power in isolated areas.
The selection gives you all of the coaching approaches you could need
or ask for, and you have plenty of choices on how to finest construct
abs muscles. This lets you target the precise part of your
abs that you want to give attention to, enabling you to
construct higher strength and resiliency general.
How to build sculpted calves, highly effective glutes, and bulging quads.
It means that rowers can put your physique via less strain and depth in the course
of the exercise. Operating is excessive impact because it puts a strain on the joints, like
the hips, knees, and ankles.
Alternate your sequence of workouts each 2-4 weeks to forestall latency.
The Smith machine is a body weight arms workout that strengthens and tones tricep
muscles. It is straightforward to carry out and can match into
anyone’s coaching program. Most Smith machine
workouts are just about the identical because
the free weight version. The only distinction is the number
of stabilizer muscles the Smith machine recruits is much less.
Now you realize the best Smith machine workout routines to develop your muscular tissues, you’re
in all probability questioning how they’d match into your exercise routine.
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get healthy, feel sturdy, and live better. If you solely work your quads, it’ll result in muscular imbalance that impacts
every little thing from the best way you walk and stand to your hip and knee motion.
The American College of Sports Activities Medication discovered that
resistance coaching is suggested to scale back the speed or severity of musculoskeletal
injuries. Next, proof signifies that working out your legs can enhance some degree of pain in your lower again. If you wish to crush PRs, add slabs of muscle, or lose
weight, KIZEN has the proper program for you. The posterior (plantar flexor) group are muscles located behind your
leg that assist in keeping your toes pointed downward (plantar flexion) at the ankle joint.
Tightening your core begins with mastering exercise and diet basics.
With the assorted weights obtainable (hopefully), dumbbells assist you to with progressive overload,
which is essential for seeing gains. That
method, you presumably can ramp up the issue if you’re not feeling the burn. I call it The Push/Pull/Legs Workout Template, and it’s the precise template I personally use whenever I design this sort of routine for myself or others.
This is the model most probably to be problematic for folks from a restoration standpoint and a
scheduling standpoint. If you’ve the schedule AND the recovery
capabilities wanted to do well with a 5-day cut up like
this, then I’d actually advocate giving it a try.
If you want to improve muscle power and dimension, then it is suggested that
you perform between 8-12 reps with a heavier
weight and slower tempo. This does imply that for an effective calf workout, you should incorporate each seated and standing calf raises for muscular and power improvement.
Varied exercises will permit for isolation of the calf muscular tissues together with the donkey calf elevate
and the standard calf increase. Moreover, you’ll find a way to incorporate compound
actions such because the farmers stroll train, which will also fireplace up the calf
muscle tissue. Smith machine squats rely on the abductors to
stabilize the knees and stop inward collapse.
Joseph Lucero is a Strength Coach and Writer and
owns Harvesting Strength LLC. He’s CSCS Licensed, and when he is not helping purchasers get stronger, he writes
about power and conditioning to assist readers. You can guide a free 20-minute consultation with him
to see if a custom program would assist you to
achieve your objectives. For my garage gym readers, take a look at the Soozier Adjustable
Seated Calf Elevate Machine for a budget-friendly approach
to get a fantastic calves pump at residence.
As a strength coach and trainer, I always advocate them for beginner
and intermediate lifters. PowerliftingTechnique.com is independent and supported by our readers.
This isolation move works the hamstrings, adding
fixed tension for better muscle activation.
Machines allow users to focus on a specific muscle group
with high precision. With cable leg workouts, you presumably
can easily switch between isolating specific muscle tissue like the quads or hamstrings.
This is doubtless certainly one of the best cable leg exercises for concentrating on the
glutes, hamstrings, and decrease again. With your ft in opposition to the plate and your bum on the seat, you’re extending
your legs to push the plate away from you.
It’s important not to lock out your knees at the prime and maintain the tension in your muscular tissues all through.
Unilateral training (one side of the body at a
time) is usually a great possibility if you’re
injured or need to concentrate on a specific area of the body.
As you will notice, you need to use the leg machine to train both legs concurrently,
or one by one. The leg press machine lets you change up your foot positions, depending on the muscle group
you need to work.
The sumo squat is another wonderful variation on the
usual squat. Because your toes are planted in a much wider stance (sumo stance), there is extra engagement of the outer quads, glutes,
and hamstrings. The hack squat exercise is an attention-grabbing variation of the standard squat.
With free weights, you need to worry so much about your stability when squatting or lunging.
Bear In Mind how I stated that different muscles have to engage to
keep up stability? The energy diverted to those secondary stabilizer muscular tissues means there’s much less energy to ship to your legs.
This added stability makes it simpler for newbies to develop their
squatting and lunging skills, even when they’ve by no means lifted weights.
Be positive that you’re squeezing your quad when your leg is prolonged.
This is one rep, and you’ll wish to repeat for reps for this one as a
result of weight not being very heavy for a leg press.
All in all, cable workout routines are great for reaching your leg and
glute hypertrophy targets. The tension of the cable is completely different than that of free
weights.
It is a plate-loaded apparatus designed to mimic the
movement of a deadlift for constructing posterior chain strength.
A Smith machine is a bit of apparatus consisting
of a barbell fixed to vertical metal rails, allowing for vertical movement only.
You can lock the barbell at different heights by putting the hooks on the rails
where you need them to be. This exercise can even place
stress on your again, so it should be avoided when you have a back damage or back ache.
To carry out this exercise, you must place in entrance of the
cable machine and put ankle straps on the top of the cable.
How usually you carry out leg workouts is dependent upon your fitness stage and goals.
However, it is not as effective at constructing mass
because it doesn’t permit as a lot weight to be lifted.
They may be carried out as cable-only leg workouts or as additions to
other leg workouts, however all the time remember that prioritizing progressive
overload is critical for energy gains. By customizing your leg workouts to
align with your particular targets, you can successfully target the specified outcomes while guaranteeing
a well-rounded strategy to leg coaching. Pistol squats are a preferred bodyweight unilateral leg exercise,
but boy, are they tough!
When performed on the Smith machine, this
exercise helps guarantee stability whereas allowing
you to load up your legs with more weight. It’s a good way to
improve leg strength, unilateral steadiness, and
general power in your decrease physique. Reverse lunges are glorious for targeting the glutes, hamstrings,
and quads while enhancing stability and stability. By using the Smith
machine, you get the benefit of a guided bar path, ensuring
correct type and reducing pressure on your knees and lower again. This movement also helps correct muscular imbalances by working one leg at
a time.
Resting the bar on your shoulders means there’s a lengthy lever, and you may feel it more in your
lumbar backbone than your glutes and hammies. Smith machine Romanian deadlifts are relatively decrease back-friendly, and you’ll in all probability feel it more in your muscles and fewer
in your backbone. With lunges, you’re employed one leg at a time, which is a convenient method to spot and repair power and muscle imbalances.
There are many various lunges to choose from, together with ahead, lateral, and strolling.
The position of your ft and the angle of your torso implies that
hack squats are more quads-centric than regular squats. Nevertheless, you’ll
need a hack squat machine to do that train. In this text, I reveal the 12 best
leg workout routines and workouts you can do with this health club staple.
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