O conceito de Perfect Store envolve os principais critérios que uma loja online precisa atender para gerar uma experiência positiva ao cliente
O varejo eletrônico é um dos setores de maior engajamento e expansão do país. Segundo estimativa da Associação Brasileira de Comércio Eletrônico (ABComm), o setor espera lucrar R$ 69 bilhões em 2018, apresentando um crescimento de 15% em relação ao ano anterior, que faturou R$ 59,9 bilhões. Porém, com o surgimento de novas tecnologias e com consumidores mais exigentes, as companhias do setor precisam se adaptar para manter a competitividade e ganhar espaço em um mercado acirrado.
Nesse sentido, o termo Perfect Store surge como uma luz no fim do túnel para aquelas empresas que se propuseram a criar seu ambiente próprio de venda online (indústria ou varejo) . Ele envolve, de maneira simples, os principais critérios que uma loja on-line precisa atender para gerar uma experiência positiva, engajando o consumidor e fazendo-o se sentir à vontade no ambiente para realizar suas compras, sem deixar de olhar pela ótica da rentabilidade do negócio, que é consequência direta destas iniciativas.
O conceito é simples, mas para entendê-lo na essência é preciso considerar todos os touch points, ou seja, oportunidades de interagir com o usuário, quando este já se encontra dentro da loja. Portanto, esqueça apenas por um tempo as estratégias de marketing para levar o consumidor até a sua loja e vamos avaliar se o trabalho dentro da loja está sendo feito. Nossa missão aqui é mergulhar de cabeça no funil, ou seja, transformar visitantes em clientes.
Vale pontuar que cada segmento de mercado tem suas particularidades, isto quer dizer que algumas iniciativas se fazem mais necessárias para uns do que para outros, mas o que estamos propondo aqui neste primeiro post são os critérios, ou pilares, que se aplicam a todos os modelos de negócio, tendo como base o conceito de “experiência do usuário”.
Para dar o primeiro passo, comece fazendo um raio x nas páginas principais da sua loja: home, página de categoria, página de produto, carrinho e checkout e avalie se os critérios abaixo estão aplicados em cada uma:
Funcionalidade
A praticidade é a principal aliada do e-commerce, afinal já temos muitas barreiras para enfrentar na migração da compra física para a on-line. Portanto é fundamental utilizá-la beyond the basics para oferecer ao seu usuário um site com boa performance, funcionalidades inovadoras e páginas que sejam realmente necessárias e eficientes.
Usabilidade
Este é um critério recorrente, porém não menos importante. Perceba se sua loja possui desde uma taxonomia lógica, praticidade na navegação através da exibição das categorias, filtros laterais para refinar a busca, campo de busca sempre presente na página, design responsivo, afinal, não dá mais para ignorar o crescimento das vendas através de mobile, além de recomendação de produtos relacionados, cross-sells e up-sells.
Mensagem
Qual conversa você está estabelecendo com seu consumidor dentro da loja? Já parou para pensar quantas oportunidades existem de passar uma mensagem, indo além de simplesmente colocar o preço em um produto e esperar que seja vendido?
Formatos como Mídia Display (Banners), E-mail Marketing, Botões de Promoções, devem ser explorados sempre, com cautela, para ajudar você a atingir seus KPIs. Além disso, concentre boa parte da energia em fazer seu conteúdo de produto com carinho, afinal, sem a presença de um vendedor físico no seu e-commerce, promover experiência através das informações passadas sobre seu produto, não é dever, e sim sobrevivência. Esta pode ser a diferença entre a compra e um carrinho abandonado.
Confiança
O grau de confiança do consumidor é proporcional ao conjunto dos critérios já mencionados acima, o que significa, que uma loja inovadora, funcional, intuitiva e que responda as dúvidas do cliente, transmite profissionalismo, seriedade, e consequentemente, confiança. Mas ainda assim, existem maneiras diretas de transmitir confiança, como medidas de segurança do site e dados do cliente, praticidade do SAC e métodos de atendimento, transparência nas informações dos produtos com rating & reviews de clientes, entre outros.
Por hora, a dica é: fique de olho na experiência, é o conjunto destas iniciativas que deverão gerar um residual positivo. O trabalho é longo, mas nos próximos posts iremos dar mais detalhes de como atuar em cada página do site para atingir seus resultados.
Fonte: Digitalks
Or, you possibly can go on training the method in which that you’re and keep trying
like a paper cutout. Now it’s time to put all of this collectively right into a again workout that you are able to do (do this today if you haven’t been to the health club yet!).
Do a set and then immediately lower the load by 20-30% and perform another set.
You’re wanting into the mirror at the gym and you’re happy
with what you see. Chest is popping out, arms are chiseled,
and you have some first rate back width. Its major functions include
rotating the head side to facet, tilting the pinnacle, and assisting in neck flexion.
You can reach out on the backside, stretching out your traps and rhomboids, after which
squeeze your shoulder blades together at the top,
contracting them. You can construct a a lot bigger back
by doing a combination of horizontal pulls, vertical pulls, and deadlifts.
Your again is made up of layers of overlapping muscular tissues, all of which can work collectively, however
a lot of which have completely different features. By
prioritizing these rowing actions in your exercise regimen, you’ll be able to improve general again energy while selling muscle definition. This powerful but simple method proves beneficial not only for
those aiming to construct a sculpted back but additionally
for people striving to foster core energy and stability.
In truth, since your objective here is about putting on as
a lot muscle mass as you moderately can, it stands to cause
that you ought to be focused totally on efficient relaxation days.
Select three to 4 of the next workout routines and
carry out them twice per week to strengthen and grow your
neck muscle tissue. 2) Get Thick TrapsAlthough deadlifts and other compound workouts
do work the traps, if you wish to construct a thick, robust
upper again, this alone will not be sufficient.
Now that we’ve identified five effective lower lat
workouts, let’s put them collectively into a exercise.
Nevertheless, following the abovementioned cues will help give attention to the lower lats.
Under, we’ve assembled seven of the most popular body weight back workouts to slot into your
subsequent exercise. There’s a good purpose you may see these performed on again days – they build some critically 3D muscle.
Your lats act in tandem with just about each muscle in your physique to tug off a successful deadlift.
Building these muscles thickens the perimeters of the neck and improves
neck stability. This muscle runs from the higher
cervical vertebrae to the highest of the shoulder blade
(scapula). It helps elevate the scapula and assists with neck side-bending and
rotation. A well-developed levator scapulae contributes to
the fullness between the neck and shoulders. The
lower lats may be difficult to activate successfully as a end result of an absence
of mind-muscle connection, making it troublesome to fully contract the
muscle fibers during each repetition.
Somewhat than rowing the dumbbell up, you want to pull again in an arc-like movement.
The means you do a pulldown will also dictate which space of the back is working with the greatest amount of
pressure. Even though pulldowns are traditionally known to hit the lats, when you’re not doing them proper,
they will do more for the higher back. So keep the slim or impartial grip in thoughts, and remember to maintain the
arm path in front of you. When you focus on this execution principle,
you’ll perceive that a row, depending on the method it’s carried out, can really be a dominant
lat movement somewhat than an higher back motion. Varied row machines can be utilized
to bias the lats somewhat than the upper back if that is what you are eager to do.
The row not solely protects the shoulder, it places all the muscle tissue
at stronger medium lengths.
Most machines have separate handles; this permits you to pull your arms previous your sides and obtain a superb contraction.
Since such machines restrict torso movement, additionally they significantly
decrease the probabilities of lower again harm and allow
somebody already suffering from lumbar ache to safely work his
higher back. LOW CABLE ROWSBecause of its distinctive stretch,
this train tends to emphasize the in any other case hard-to-hit decrease lats.
You can use nearly any bar for variety, however V-handles place your arms parallel and shut collectively, maximizing the
lat stretch. Resist the temptation to lean again any
farther, as it will divert attention from
your lats.
To maximize outcomes from Meadows Rows, concentrate on sustaining strong core stability throughout each rep and avoid
twisting or rotating through your torso. Maintain your
actions managed and deliberate to make sure correct engagement of the targeted muscle tissue for optimum back development.
Meadows Rows successfully goal the muscles of your higher back,
notably the lats and rhomboids. This train entails a single-arm row movement with a twist that lets
you interact these muscle tissue more deeply.
These muscle teams assist tasks from lifting heavy objects to performing easy day by day actions.
Focusing on compound actions similar to deadlifts and
pull-ups can interact these areas successfully. Deadlifts are thought of the king of
again workouts due to their ability to have interaction multiple muscle groups, including the
decrease again, lats, traps, glutes, and hamstrings.
There’s an adage that you ought to coach your back twice for every time you train your chest.
The idea is to make your back stronger than your
chest, serving to to tug your shoulders again and providing you with
a nicer posture.
The basic warm-up for all of them should be five to eight minutes on a rower, however
you could additionally do a few sets of chin-ups or lat pull-downs.
Warm-ups for each exercise aren’t shown, but absolutely do
a few units beginning mild and gradually moving up on the primary two exercises earlier than transferring
on to your heavier working weights. Fortunately, dumbbell
rows and any sort of rowing machine with chest assist are both secure and efficient so that you just can blast your lats
with. Hammer Power, Arsenal Power, and Panatta Sport are simply three tools manufacturers that produce quite so much of glorious rowing machines with assist to brace
your torso in opposition to.
Pull-ups, both wide grip and close grip variations, are extremely efficient workouts for building a stronger and wider again.
This is an advanced and difficult exercise that could be modified if you’re a newbie.
Begin with assisted pull-ups utilizing a resistance band
or an assisted pull-up machine. Extensive grip pull-ups primarily goal the
lats which are the most important muscles within the back liable for
creating width and thickness. By performing wide-grip pull-ups, you interact the lats to a higher extent, promoting
their development and contributing to a broader back look.
Sit down on the machine along with your legs firmly locked beneath the
pads and lean again slightly at about 30 levels.
You can even test out the cable pullover utilizing a rope attachment as well and see
which variation you like. Maintain roughly a 30
degree bend in your elbows, and then lean ahead whereas puffing your chest
out and sustaining a small arch in your decrease back.
I really have lined every of these actions separately in the past, however I wanted to
make one submit here to condense them all down into one place.
There’s going to come back a day when the fundamentals and progressive overload are
going to have a point of diminishing returns.
But there must be some high quality time invested in those two issues before you begin overturning each rock
to fill in the gaps. It creates an emphasized eccentric, and it creates extra pressure for
the whole back-meat space.
Comply With this with dynamic stretches targeting your back muscular
tissues and surrounding areas. Perform actions like arm
circles, torso twists, and shoulder rolls to loosen up and activate the muscle teams
you’ll be focusing on during your exercise.
To perform this train, sit on an incline bench with dumbbells in every hand hanging down. Retract your
shoulder blades and pull the weights toward your sides, preserving your elbows near your physique.
Transitioning from the Dumbbell Bent-over Row, one other excellent exercise
for constructing a thicker again is the Dumbbell Hammer Grip Incline Bench Two Arm Row.
This exercise targets your lats, rhomboids, and
traps whereas also engaging your biceps.
The heavier the burden, the more ramp-up units you need on the method in which there.
Seated good mornings are a fantastic accessory carry for people who lose their squats and entrance squats forward.
I all the time use an EliteFTS Security Squat Yoke bar for
these, but a straight bar, thick bar pad, and lifting straps are workable
substitutes.
These workouts involve pulling your body weight or a weighted
resistance down towards your higher physique, activating the lats, and stimulating muscle progress.
Yates employed a high-intensity coaching (HIT) approach, specializing in maximum effort in fewer
sets. His exercises have been recognized for his or her intensity,
utilizing T-bar rows, deadlifts, and one-arm dumbbell rows as staples to construct his
iconic again. Dorian most popular performing fewer reps but with extreme intensity, making certain every rep was executed
with excellent form and most weight. If you desire a minimalist back exercise, go along with chin-ups
and deadlifts (or barbell rows).
Pull the bar down towards your thighs whereas maintaining your arms straight all through the motion. Focus on participating the again muscular tissues as you pull down,
then return to the starting position beneath control to maximize muscle activation.
Along with pulls, Strongman carry exercises will build super strength
and dimension in your higher back and erector spinae.
Use farmers walks to target your upper traps and front-loaded carries like sandbag carries to target your whole
again and erectors. The rear delts (posterior deltoids)
play a crucial function in higher again aesthetics, shoulder stability, and general pulling
energy. Nonetheless, they’re often underdeveloped compared to the entrance and side delts, leading to imbalances and poor posture.
The feeling ought to be fairly totally different and rather more “lat focused” in comparability to what you
frequently expertise in your different again exercises.
Not every lifting session needs to be as basic as the lady in Starbucks
who “can’t even” right now. These are great as a end result
of you’ll be able to achieve a really robust peak contraction within the lats.
Rowing is essential for a big again, but many lifters don’t get as a lot out of them as they may.
There are two ends of the spectrum when it comes to
the execution of the barbell row. These are common deductions shaped by skilled lifters
via trial and error. If you need a complicated rationalization and rat research to show what causes again development, then chances
are you aren’t truly going to get within the trenches and construct your back anyway.
Nevertheless, a powerful back performs an important function in supporting compound movements like deadlifts, squats, and bench presses.
Moreover, it improves posture and spinal stability, decreasing the chance of damage and muscular imbalances.
They can also help you pull your elbows again, especially when flared.
You can train them by doing rows with flared elbows, by doing rear delt flyes, or by doing external rotation workout routines like face-pulls.
The other profit to rows is that you’re driving your
elbows again towards your torso, training your lats and rear delts.
The difference is that rows are inclined to work your upper-back muscle
tissue a bit more durable, whereas chin-ups work your lats through
a deeper range of movement.
Together with broad shoulders, a thick, cobra again gives you the
finally manly V-taper that calls for respect amongst males and
drops panties amongst girls. Not to say the fact that being robust at pulling is an enormous
advantage if you ever encounter a scenario the place you need to struggle and wrestle with somebody.
Have you considered how implementing these methods may impression your overall physique and strength?
Striving in the path of a thicker back through these exercises is an important step in the direction of attaining a extra balanced physique and
improved posture. Engage your back muscles and enhance power
with the Smith Machine Bent Over Row.
As such, you must all the time work your rear delts everytime you train the the rest of your back.
The landmine is an effective yet underutilised device for constructing a thick and broad back.
Unlike conventional barbell exercises, landmine movements present a
singular range of motion that engages stabilising muscle tissue
while reducing strain on the lower back. In conclusion, constructing a strong, thick again entails working towards one of the best
compound exercises like deadlifts and pull-ups.
Implementing strongman exercises might help enhance power and thickness in your
again muscle tissue. Variations in deadlifts and pulls not solely contribute to
muscle growth but additionally stop plateauing by challenging your muscular tissues from different angles.
Prioritizing rowing movements helps in creating a well-defined
and balanced again. Shifting on from the Kettlebell Two
Arm Row, another effective exercise for constructing back thickness is the
Barbell Reverse Grip Incline Bench Row. Utilizing a reverse grip on the barbell engages totally different muscular tissues in the again,
offering a focused and intense workout.
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