A reputação é fundamental para determinar se suas mensagens cairão na caixa de entrada dos usuários, mas é preciso estar ciente de que diversos fatores podem influenciar nessa classificação. Entre eles estão: índices de envio para usuários desconhecidos, mensagens classificadas como Spam, baixas taxas de abertura, número de spamtraps detectados em suas listas, etc.
Em geral os remetentes precisam realizar configurações de autenticação para seus envios. Os provedores suportam inúmeros sistemas de autenticação, sendo os principais: SPF (Sender Policy Framework), DomainKeys e DKIM (DomainKeys Identified Mail) e CNAME, sendo necessários para que os provedores comprovem a origem dos e-mails. A utilização destes protocolos para autenticação dos envios são consideradas condição “sine-qua-non” para quem deseja entregar na caixa de entrada de qualquer grande provedor.
Falando especificamente de cada um dos três maiores provedores (Gmail, Hotmail e Yahoo), temos algumas características e direcionamentos chaves que podem determinar o destino das mensagens. Listamos aqui as principais:
GMAIL
Dentre os grandes provedores de e-mail que existem atualmente, o Gmail é o que tem chamado mais atenção pela sua rápida expansão e receptividade entre os usuários.
Além da leitura dos protocolos de autenticação, o Gmail tem uma particularidade no sistema de reconhecimento de caracteres das campanhas de e-mail marketing. Como a maioria das campanhas classificadas como Spam pelos usuários tem seus HMTLs baseados em imagens, o Gmail utiliza um sistema de reconhecimento ótico, chamado OCR. Este sistema é baseado em algoritmos que conseguem classificar os resultados de pesquisas feitas no Google para reconhecer as imagens que indicam que um e-mail é um spam. Por isso, é importante que as campanhas de e-mail marketing mesclem as imagens com texto.
HOTMAIL
O Hotmail utiliza a tecnologia Microsoft antispam SmartScreen e considera o volume de mensagens enviadas, o número de reclamações de cada remetente e a quantidade de spamtraps.
Além disso, utiliza o Painel SRD, que classifica as mensagens com base no conteúdo e reputação do remetente de acordo com a experiência dos próprios usuários. A Microsoft convida pessoas que possuem contas ativas há bastante tempo e com relativa movimentação. O grupo selecionado colabora com o processo de monitoramento e classificação da reputação das empresas que enviam e-mail em massa ao repassar para o provedor as percepções que estão tendo das mensagens que vem recebendo, ou seja, as classificam como spam ou reconhecem remetentes idôneos.
A identidade dos usuários que fazem parte do painel SRD é mantida em sigilo, de tal modo que nem os remetentes diretos, nem as empresas responsáveis pelos disparos conseguem saber se quer quantos usuários deste tipo existem em suas listas.
YAHOO
O Yahoo constrói a maioria dos seus algoritmos de spam in-house, ou seja, como critério de reputação, eles dão ênfase a filtragem de conteúdos e URLs, além das reclamações de spam efetuadas por seus usuários. Os emails são filtrados a partir da relação: Domínios X IPs.
Para que você possa identificar os usuários que estão se queixando de suas mensagens, uma saída interessante é se inscrever no serviço de Feedback Loop (FBL) do Yahoo. Ao assinar o FBL, toda vez que um usuário reportar seu e-mail marketing como Spam, você receberá um alerta, indicando o endereço desses usuários. Assim, poderá retira-los de suas listas imediatamente, evitando problemas futuros. Para assinar o FBL é necessário possuir o sistema de autenticação DKIM.
Além das configurações técnicas e estruturais os provedores também observam o comportamento de envio dos remetentes para classificar a reputação. Volume, frequência e constância são constantemente monitorados. Por mais que as campanhas sejam enviadas para usuários 100% opt-in, se a estratégia adotada for baseada em picos de envios sem frequência determinada, por exemplo, o remetente certamente terá sua entregabilidade comprometida.
Por Bárbara Gengo, Analista de Comunicação e Marketing da All In Mail
(Visited 836 times, 1 visits today)
Tags:gmail, hotmail, inbox, isp, provedores, spam, yahoo
Last modified: 30 de outubro de 2020
The alternating movement helps construct stability via
the core and mobility through the shoulders.
Suspension trainer rows offer a unique alternative
to the bent-over row, utilizing suspension trainers to target the
back muscle tissue and improve energy and stability.
This exercise is carried out by attaching the suspension trainer
to a stable anchor point and gripping the handles with both hands.
By adjusting the physique angle and tension in the suspension straps, you can vary
the resistance and intensity of the exercise.
One of the advantages of chest-supported machine rows is the ability to regulate the resistance based on individual strength ranges.
Nevertheless, when you don’t have entry to a barbell or are
trying to switch things up this is when discovering
alternatives to barbell rows is necessary and alternate options
that may give you similar results. The Yates row named after famous classic bodybuilder Dorian Yates is an easy
variation of the bent over barbell row which Yates attributes to the spectacular growth of the muscular tissues in his back.
The inverted row is a superb train for constructing a robust back with out the need for heavy weights or
fancy tools. To perform this exercise, you’ll want a
horizontal bar that may help your physique weight, like a pull-up bar or
a Smith machine bar. The bent over row is an effective way to improve posture, strengthen the back muscular tissues,
and enhance general upper physique strength. Get essentially
the most out of this exercise by paying shut attention to your posture.
Avoid leaning again an excessive quantity of as you pull the deal with
into your torso to make sure your back and rear delts are doing
all the work.
With your arms fully prolonged, pull the dumbbells in the path of your
chest, squeezing your shoulder blades together. Management the motion as you
lower the dumbbells again right down to the starting position. Inverted rows are a wonderful body weight various to
the bent-over row, concentrating on the again muscular tissues and
enhancing strength without the need for tools. This exercise is carried out by
suspending your body horizontally underneath a
bar or a pair of straps, gripping them with an overhand grip, and pulling your chest up towards the
bar.
Barbell rows are a compound train that primarily targets the posterior muscular tissues of your torso.
They also recruit the core and lower physique to help and stabilize the exercise.
Start along with your weaker arm and match the work in your more dominant arm
to handle muscular imbalances. Move via the full vary of
movement and maintain your torso secure to eliminate any momentum.
Sluggish down your reps, particularly within the eccentric (lowering) section, to get extra time under pressure and construct strict energy.
You’ve most likely heard the phrase “you’ve gotta row to grow.”
Rowing exercises are one of the best methods to target your
higher posterior chain and construct a broader, stronger again.
If you were to do 3 workouts of these, your again and biceps might be fatigues and anything shall be diminishing returns.
I actually have found that one of many limiting factors with this motion is the grip of
the bar. This is certainly one of my favorite exercises to
begin out with for beginners since it’s straightforward
to be taught and I’ve never had anybody get harm from it.
Most folks yank the burden back up once they hit the bottom of each rep, however on this variation you’ll be starting from a
dead hang since you pause for 1 second on the bottom of every rep.
Your arm will get prolonged, the reach, and then can row the load back up.
As you get stronger and are utilizing heavier and heavier dumbbells, you reach a degree
where it could be in your best curiosity to begin discovering methods to make lighter weight feel heavier.
Named after bodybuilder John Meadows, who popularized the exercise,
the Meadows row is a modified version of a
single-arm dumbbell row, accomplished with a barbell somewhat than a dumbbell.
If you’ve got an incline bench, you can even do chest-supported dumbbell rows utilizing both arms on the identical time.
All your weight is supported by the bench, so lower back fatigue
isn’t a difficulty. It’s time to shine a highlight on the resistance band row, an adaptable and convenient train that makes a fantastic
addition to your workout routine. Whether Or Not you select seated or standing positions in your band rows, you’ll find a way to amplify
the problem by opting for thicker bands or incorporating unilateral rows.
When it involves building energy and muscle in the higher again,
the barbell row is one of the go-to workouts for many lifters.
The barbell row is an effective power training exercise that primarily targets
the muscular tissues within the upper again and core area.
Upright rows are more of an train in your shoulders than they are for your back.
Named after US weightlifting and powerlifting coach Glen Pendlay, this is a superb exercise for building strength and muscle dimension. These three will do
just fine if you want to use your dumbbells to re-create exercises similar to the seated cable row.
The Pendlay Row is a variation of the bent over barbell row that makes use of a extra
horizontal torso position to focus extra on the lats and less on the trapezius.
The underhand barbell row is a variation of the
usual barbell row that enables for a slightly larger vary of movement when the
palms are dealing with forward. This exercise requires the core,
glutes and legs to stabilize the body as you’re lifting.
Schedule them towards the beginning of your session to make certain you aren’t too fatigued to take care of correct type.
You can make the exercise easier or tougher by various the incline of
your physique. This video offers a useful visual demonstration of
how to carry out the chest-supported T-Bar row. Sure, most alternatives will target the
identical muscle groups, although the emphasis may vary slightly depending
on the exercise. This exercise is just like the bent-over cable row, but you sit
down while you do it.
Unilateral dumbbell bent-over rows are a fantastic way to cross-train your pull-ups because they assist
establish and address muscular imbalances. The Pendlay
row, however, is commonly programmed as an assistance exercise for the
deadlift. That’s mainly because the exercise is a lot harder on the spinal erectors than the classic barbell row.
The Pendlay row is a variation of the barbell row named after veteran weightlifting coach Glenn Pendlay.
Barbell rows aren’t necessarily higher than lat pulldowns,
nor are pulldowns higher than rows.
You can replace bent over rows in your exercise with several different exercises.
Seated cable rows and single-arm dumbbell rows are two of the most typical replacements for bent over rows.
They permit you to goal the same muscle tissue
as a bent over row without ready for a spot
on a lifting platform and loading up a barbell.
Renegade row is a fusion of two excellent actions, ‘plank’ and
‘dumbbell rows.’ This exercise will enhance core stability whereas enhancing back energy unilaterally.
There are quite a few exercises that act as nice
effective options to the inverted row. The again is a big muscle group and as such, you need to think about using quite a lot of completely different actions
regularly. Varying the load you employ, your
reps, sets, depth, and regularity will all positively influence your again growth.
The one-arm dumbbell row supplies substantial depth on the back
mainly as a end result of this exercise is characterised as an isolation motion.
This workout will work all the muscle tissue in your again in 30–45 minutes and ship great results.
For example, the supported chest row or the one-arm dumbbell row will provide you with glorious
outcomes. The Yates row will too, although actions like the seated cable row won’t work out the core in the identical method.
Effective barbell row alternatives such as the cable row and the single-arm
dumbbell row really allow for a higher range of motion and isolation of the back and lats.
Incline dumbbell rows are a fantastic different to the bent-over row, specifically targeting the higher again muscles
and selling overall back development. This train is carried out on an incline bench, providing support and stability whereas allowing for
a larger vary of movement.
Fortunately, plenty of substitutes can be found to
switch the bent-over row. These substitutes not only target comparable muscle groups but in addition provides consolation to the again. An glorious activity earlier than progressing to heavier,
longer, and extra intense coaching periods.
The TRX row promotes strength and mobility and must be included into your
weekly coaching program to maximize features.
In the video under, the person himself, John “Mountain Dog” Meadows demonstrates the way to perform the Meadows row.
One of the top alternatives to the bent-over row is single-arm dumbbell rows.
By utilizing dumbbells, you can goal the again muscular tissues individually and improve overall power and form.
Another choice is chest-supported machine rows, the place the machine supports your chest, decreasing
pressure on the lower again whereas successfully focusing on the back
muscular tissues.
The chest-supported row can be carried out with different
grip positions and using different angles and attachments.
Half kneeling excessive cable row rope is an incredible
exercise that successfully works many muscles, together with
the shoulder, again, wing, and trapezius muscular tissues.
This variation supplies a constant pressure all through the
motion, helping to isolate and strengthen the rear deltoids effectively.
Additionally, this exercise would not load the decrease back and could be helpful for avoiding injury.
Beginners and superior lifters can profit from this train by selling restoration and avoiding spinal loading.
I would highly recommend throwing on a pair of Versa gripps to make this
train much simpler. Regardless of whether or not or not you have different rows in your routine,
this may be a useful addition.
Mixed with the higher loading capacity of the Yates row, one
can see why it is thought of to be a extra superior movement than the conventional bent over row.
To perform a repetition of the T-bar row, either affix a T-bar handle and landmine
apparatus to opposite ends of a barbell or just load a T-bar machine.
In Any Other Case, the T-bar row and bent
over row are much the identical in that they work the posterior
deltoids, trapezius, the various rotator cuff muscular tissues and the elbow flexors to an identical degree.
They can help improve your posture and your power for different
rowing workout routines. The seated cable machine row successfully targets your back
muscles without fatiguing your posterior chain and
core stabilizers. They are an excellent alternative to bent-over barbell rows as they use the identical muscle
groups in the same way however are simpler to perform with a impartial,
upright spine.
Understanding what makes a wonderful bent-over row alternative will help you exchange it with
the proper train. However before we delve deep into the alternate options, it’s essential to understand a couple of basics.
If you already know the exercise’s basics, you would possibly be welcome
to jump directly to the list of finest alternate options.
Many argue the normal barbell is a simpler exercise for general
again growth, which I are most likely to agree with; nevertheless,
the T- bar row has its advantages. One of them is that
it emphasizes the workload on the lats permitting for a
greater pump. However, some people cannot perform a bent-over row as a outcome of bodily
limitations or restricted gear.
The seated cable row offers an excellent stretch for the lats and trapezius and likewise allows
you to use some fairly heavy weight. With repeated,
heavy use this could contribute to deterioration of your spinal
discs and, ultimately herniation on the sacral degree. Since I
simply gave you the sixteen finest one arm dumbbell row alternatives,
it’s up to you to choose which of them you want to attempt.
To round out the one arm dumbbell row alternate options to a basic row, here’s one other way to make lighter weight really
feel heavier. In phrases of total effectiveness and
security, the one arm dumbbell row is considered one of the greatest
workouts you can do. You target a number of muscular tissues
in your upper back and aren’t putting your decrease again into
any kind of weak position. One arm dumbbell row alternate options may
give your coaching a breath of recent air to maintain things enjoyable and attention-grabbing.
If you need extra bicep engagement, you must use an underhand grip together with your palms facing up.
This reduces the stress on the decrease back barely as a end result
of not as a lot steadiness and stability are required. Just be sure to not overload the bar with a
weight that’s too heavy for you. So, on this article, we’ll focus totally on horizontal pulls as
they are one of the best substitutes for barbell bent-over
rows.
Biceps activation is significantly higher when you use a slim supinated (underhand) grip for this exercise.
Most people performing barbell bent over row are doing them like the photo above.
As you enhance the quantity of weight, repetitions, or both they begin using leg drive, dropping their torsos to satisfy the bar.
These issues I contemplate a compromise in approach and not efficient at all.
Whether you want to build muscle, get stronger, or simply
get match, lat pulldowns might help. They’re very
scalable, so newbie, intermediate, and advanced exercisers can all take pleasure in the benefits this train has to offer.
They can be modified to raised swimsuit beginners, e.g., band-assisted pull-ups.
One of the most popular and essential strength coaching machines is the lat
pulldown. With this train, you’ll find a way
to work your again and biceps in comfort and security.
So, stop ignoring your rear deltoids or training them just with reverse dumbbell flys.
As An Alternative, use these 13 alternate options to beef up your rear deltoids, so your
shoulders are developed from each possible angle.
As a end result, lifters with lower back points or weak core muscles could discover the T-bar row easier to
perform than the bent-over barbell row. The chest-supported t-bar row is a good
different train because it permits you to goal your lats, rear delts, and rhomboids with out excessively exerting your core and spinal stabilizers.
It is type of the same train as the traditional t-bar row,
except that it makes use of a special machine with a chest pad for
support. Yes, workout routines like body weight rows (inverted rows) and
resistance band rows could be done with minimal gear at residence.
The kneeling excessive cable row allows you to work through an analogous vary of movement and angle because the Hammer Energy excessive row machine.
By doing the exercise in a kneeling position, you cut out decrease physique momentum.
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