A cada 10 emails marketing enviados no Brasil, apenas seis chegam à caixa de entrada dos usuários. As demais mensagens são consideradas spam ou se perdem, após serem bloqueadas pelos provedores, que cada vez mais investem no refinamento de seus filtros. Os dados deixam o País na última colocação do ranking de entregabilidade, elaborado no estudo “Relatório de Benchmark de Entregabilidade 2014” da Return Path, empresa especializada em Email Intelligence.
No topo da lista, composta por nove países, Austrália e Alemanha aparecem empatadas com 89% das mensagens entregues, seguidos por Reino Unido e Estados Unidos (87%), França (84%), Canadá (83%), Itália (81%) e Espanha (76%). A média global de entregabilidade é de 83%.
Entregabilidade por País
1º – Austrália e Alemanha (89%)
2º – Reino Unido e Estados Unidos (87%)
3º – França (84%)
4º – Canadá (83%)
5º – Itália (81%)
6º – Espanha (76%)
7º – Brasil (60%)
Para Louis Bucciarelli, country manager da Return Path no Brasil, os números são um alerta ao profissional de marketing. “Apesar de observarmos uma evolução positiva em ações de email marketing que já se beneficiam das melhores práticas e métricas de performance, o mercado de ecommerce brasileiro tem crescido rapidamente e há novos players a cada dia, que muitas vezes desconhecem as soluções disponíveis para a eficiência das campanhas”, explica. “O estudo é uma forma de mostrar o cenário e revelar o quanto as empresas podem evoluir em termos de desempenho ao acompanhar os números e desenvolver uma estratégia apropriada para este canal”, completa.
Ao customizar a pesquisa por setores da indústria e do comércio, a Return Path constatou que as empresas ligadas a saúde e beleza são as que têm mais êxito em atingir o público alvo, com entrega de 96% das mensagens, enquanto as de software e Internet são as mais prejudicadas, com apenas 43% de taxa de entregabilidade.
O estudo também mostra, como exemplo, o sucesso da ação do Gmail em permitir que os usuários recebam mensagens de marketing em uma pasta e as pessoais em outra. “Fazer essa separação não desmotivou o engajamento. Ao contrário, mostrou que o consumidor gosta de emails, mas ignora as mensagens comerciais quando estas estão misturadas com seus emails pessoais. Portanto, a inovação promovida pelo Gmail foi benéfica tanto para os remetentes, quanto para os usuários”, disse Bucciarelli.
Mobile em alta
Outro dado relevante diz respeito à expectativa no aumento do volume de emails marketing recebidos em época de compras do final de ano. O estudo mostra que o desempenho no período manteve a constância dos demais meses de 2013, pelo menos em campanhas legítimas. Em novembro, pela primeira vez, mais de 50% dos emails foram abertos em dispositivos móveis, sendo a maioria deles em iPhone e iPads, que não oferecem o recurso do webmail de alguns provedores, para que os clientes marquem uma mensagem como spam, poupando os remetentes de quaisquer danos à sua reputação.
Metodologia
O estudo da Return Path foi feito com base em mais de 490 milhões de emails comerciais enviados, com permissão, a consumidores de todo o mundo, entre maio de 2013 e abril de 2014. As estatísticas também consideraram o desempenho em mais de 150 provedores, na Europa, Ásia, Pacífico e Américas do Norte e do Sul.
Entregabilidade por Setor
1º – Saúde e beleza – 96%
2º – Seguros – 92%
3º – Moda, Alimentos e bebidas/ Acessórios automotivos – 91%
4º – Varejo/ Organizações sem fins lucrativos – 90%
5º – Serviços corporativos/ Hospitalidade/ Financeiro – 87%
6º – Educação – 86%
7º – Viagens, recreação e lazer/ Comunicações – 84%
8º – Telecomunicações – 82%
9º – Editoras, broadcast, internet – 81%
10º – Biotecnologia – 79%
11º – Serviços de consumo – 77%
12º – Mídia e Entretenimento – 74%
13º – Tecnologia – 70%
14º – Software e Internet – 43%
O estudo completo está disponível para download gratuito em http://landingbr.returnpath.com/Relatorio-de-benchmark-de-entregabilidade
Texto produzido e publicado originalmente pelo portal Ecommerce News
Some machines even permit the user to perform entrance squats,
again squats and even shoulder presses. When utilizing machine leg exercises, it’s important
to maintain up proper kind to avoid injury and maximize outcomes.
Earlier Than beginning any exercise, modify the machine to suit your body and select an applicable weight.
Always begin with a warm-up set, gradually growing the
load as you are feeling more snug.
Type is considered one of the most necessary issues when using leg curl machines.
The bar ought to sit on or simply above your ankles, and
the thigh pads have to be tight to make sure your lower legs are the only components transferring.
There is no point in using leg curl machines if you’re going to let
the machine ship your legs flying into the space.
It supplies excellent stability, prevents unnecessary movements, and reduces the
chance of accidents. To perform the decline bench
press, position the bench to a 30-degree decline and press the
bar upward till your decrease chest is engaged.
Additionally, regulate your ft correctly underneath the pad for extra stability.
The Smith machine leg press entails pressing
the weight alongside utilizing a hard and fast bar on the machine.
You also can use these workouts to design your personal
Smith Machine full-body exercise routine that fits your fitness
degree. If you only handle eight reps, attempt to construct as much as
12 on every exercise. Solely improve the load as soon as you can complete each set with glorious form ‘aka’ progressive overload.
This is the biggest and heaviest muscle in the physique and is the primary extensor muscle of the hip.
It’s positioned on the back of the hip joint, and its major operate is to hold up a standing posture.
The greatest rep vary and cargo will rely upon what
you’re looking to achieve. This lunge variation increases the
issue of the cable rear lunge as a outcome of you’ll go deeper into the lunge.
The lunge can additionally be great for people who have
problem staying balanced or have knee issues because
it reduces the knee joints stress.
Strengthening your glutes will allow you to in all elements of
coaching, ranging from working faster, much less more likely to
get injured, improved again health, better deadlift lockout, and squat strength.
By doing good mornings with a Smith machine, you don’t need to maintain your torso
stable, allowing you to focus on the hip hinge
motion and the muscle tissue you want to develop. I’m a fan of the Smith machine inverted row, as it’s an efficient way to develop higher body strength for pull-ups.
You can carry out this exercise using an influence rack and Olympic barbell,
but the Smith machine setup is much easier. As with the Smith machine bench press, your
stabilizer muscles aren’t engaged, permitting you to concentrate on working your
lats, traps, and rhomboids.
Whereas classic movements like squats and deadlifts are
staples in any lower physique program, at present we’re diving into some much less common Smith machine
workout routines that may rework your leg day.
These workouts are perfect for hitting different angles, engaging muscular tissues
in new ways, and constructing power and energy with added
control. Let’s break down four unconventional Smith machine workout
routines that will take your decrease physique workout to
the subsequent level. On any given leg day machines are
typically on the menu for many lifters. Leg presses, leg extensions, leg curls, and hack squats are occupied by these with lofty goals of growing tree trunks
for their decrease bodies. They pile on plate
after plate, carry out less than optimal ranges
of movement, and take marathon rests between units.
Leg machine exercises supply an accessible approach to build power and endurance while minimizing pressure on the
joints. They permit for managed movements, making them safer and simpler to take care of correct form.
Furthermore, machines help goal particular person muscle teams efficiently.
We will also present recommendations on using these machines safely and successfully to get probably the most out of your exercises.
While not specifically a leg machine, the Smith Machine is certainly one of the hottest instruments for doing decrease body exercises like Smith Machine squats,
lunges, deadlifts, and even hip thrusts. You also
can use a squat machine and cable machines to strengthen your legs.
The Calf Elevate Machine is designed to strengthen and goal the calf muscle tissue.
It consists of a padded lever and a platform where you place your shoulders.
This machine allows for managed and isolated movements
to work the calf muscular tissues successfully.
Here are some of the workout machines that can get your leg muscles burning in the best way attainable.
One Other similarity to the leg press machine, alternating the foot positioning will allow for
different muscular tissues to be targeted. For instance, a decrease foot placement will have the next focus on quads, glutes, and calves with less emphasis on hamstrings.
One advantage of the leg press machine is that you could switch the primary
target to totally different muscle tissue by various your foot
position. For quads, place the ft hip-width aside with the
legs at ninety levels.
It additionally lets you use more load than other
squat variations, which leads to more gain. Do Not let this scare you off… how is the Smith machine’s fixed movement any completely
different from a leg extension? This is because the Smith machine strikes along
a exhausting and fast airplane and doesn’t contain your stabilizer muscles which are needed when utilizing
dumbbells and free weighted barbells.
With no concern of getting crushed beneath a heavy bar and no balance points, you possibly can push your legs to their limit.
When you alter the greatest way that your body is positioned and how the cable is angled, you gain extra management over the range of motion.
You could make it kind of, permitting you to recruit extra stabilizing muscle fibers too.
Machines, because they information you thru the motion,
require much less of a studying curve to perform correctly (and
safely!). The Leg Extension Machine is a piece of fitness center gear designed to target and isolate the quadriceps muscles.
Leg curls isolate your hamstrings and will make the subsequent exercise really feel rather more difficult.
For train 4, do 7 reps from the prime quality of motion to midway down.
Cable Squats are an wonderful different to barbell squats for constructing quality muscle mass within the legs.
When you do that, your quadriceps, gluteus, and core muscle tissue work harder.
When performing cable exercises in your legs you’ll
isolate your quad, glutes, hamstrings, and calves and make the individual muscles stronger
from a range of angles. Single leg deadlifts are additionally great for
your hamstrings and glutes. Moreover, it’s going to allow you
to construct incredible athleticism through balance and coordination. A lot of people use the cable machine for single leg deadlifts because it is
a little easier in phrases of balance, allowing you to actually hone in on the hammys.
The combination of concentrating on the major muscle groups,
and never expending energy on stabilizer muscle
tissue, means you can spend more of your energy on constructing muscle mass.
In addition, extensions isolate the quads, while curls isolate the hamstrings.
You can definitely focus entirely on cable machine workouts
(to the exclusion of free weights and different machines) and see real muscle
development. As A End Result Of of the elevated time
under rigidity, the expansion could even be accelerated, serving to you to pack on the muscle.
As A Outcome Of they have guided movements, cable machines decrease the danger of
damage. Its adjustable settings for peak and resistance enable users to tailor workout routines to their
preferences and health levels, ensuring a safe and managed exercise
experience. The best rep vary for leg coaching mainly is determined by your particular
person objectives.
For safer squat variations, the hack squat and Smith machine squat provide more control and
stability than utilizing free weights. As all the time, make certain you
heat up your legs correctly and add some post-workout glute stretches to help speed restoration and increase vary of movement.
If your aim is to build highly effective legs, you’ve obtained to
begin along with your quads! The four muscles in your thighs are the
most important decrease physique muscle group, which suggests they’ll not only grow quickest in dimension, but also in strength.
As you’ll be able to see, there are lots of nice reasons to incorporate cable machines into your exercises.
They’re also much safer and far less likely to trigger injury than with free weights.
This guided path offers stability and management,
making it a useful tool for each newbies and skilled lifters.
If you’re new, you could begin with simply the weight of your legs or add minimal
weight and enhance as you turn out to be extra comfortable.
For the outer thigh abductors, you’ll start with your knees collectively and the pads resting against the outer portion.
Then, push the padded stands outward, opening your knees away from each other.
For an effective squat, start by setting the bar at shoulder peak so that it’s going to sit alongside the highest of your shoulders at the again of your neck.
Set your toes hip-width apart and grip the bar slightly greater than shoulder-width aside.
Sit in the machine in order that the front of your ankles are pressed against the padded bar.
Focus on tensing your quads to deliver the burden up together with your ankles and lengthen your legs all the way
out. Then, bring the load back down to the starting place in a
sluggish and managed motion. The abductor and adductors (which work to attract the legs
towards the midline of the body) are stabilizing muscular tissues on your knees
and pelvis as you walk. As An Alternative, focus on strengthening these muscles to assist the surrounding joints,
particularly if a lack of hip energy is inflicting your hip or knee ache.
We all know you should never skip leg day, but with all of the machines you must use to develop your decrease
physique, it can be hard to determine which leg workout machines to make use of.
This guide will discover one of the best leg machines, their unique
benefits, and how to optimize them for your health wants. These exercises, from
the leg press to the calf elevate machine, are tailored that
will assist you construct strength, enhance endurance, and enhance
your total lower physique health. Whether your objective
is to realize defined legs or enhance athletic efficiency, leg machines is often a highly effective device
in your health arsenal. With leg machines, you possibly can give attention to bettering muscle
mass, boosting athletic efficiency, or achieving higher overall functionality.
In Distinction To free weights, machines let you carry out actions with added security and precision, making them best for these recovering
from accidents or coping with knee problems. Incorporating these machines
into your leg day routine ensures a comprehensive workout that supports
long-term health goals whereas lowering the chance of overuse accidents.
The gluteus maximus arises from a big area on the rear of the pelvic bone,
passes down behind the hip joint, and attaches to
the upper femur. The legs also include dozens of muscles that flex,
bend, prolong, adduct, abduct, and rotate your legs and permit movement.
Are Smith machine exercises as useful as their freeweight counterparts?
But unless you are an athlete, performance isn’t
really a lot of a priority.
This variation is especially great for improving glute activation, making it
a key motion for anyone seeking to improve their posterior chain strength.
Now, I’ll share with you my favorite (and the best) Smith machine leg exercises you are capable
of do to focus in your decrease body, working your glutes, hamstrings, quads,
and calves like a BOSS. If you may have knee issues, keep away
from machines just like the leg extension machine, because it places high stress on the knee joint.
As A Substitute, concentrate on lower-impact options just like the seated leg
curl or hip abductor machine. Leg
machines permit managed movements that assist you to goal specific muscle teams with precision. In Contrast To free
weights, machines present built-in stability and guided motion patterns,
reducing the risk of damage while permitting you to focus purely on working the muscular tissues you wish to build.
The point of utilizing these leg machines is to enhance your calf muscular
tissues.
Fitness Center machines may be an efficient way to construct greater, stronger
quads, and reduce injury threat. Transfer your toes in several ways to work
on all parts of your legs. Health Club machines supply a quantity of benefits over free weights
for quad coaching. Machines permit you to isolate and work all four quad muscle
tissue to stimulate larger muscle development.
Keep In Mind that you just don’t have to just stick to
a minimum of one option over one other. Including ab machines
into your routine can complement traditional bodyweight workout routines.
Keeping your legs straight, elevate them in front of you until
they are parallel with the ground, then lower them back down slowly.
It can additionally be nice for core stability considering it is a unilateral train. Here are some efficient barbell squat alternatives that
you are in a place to do to beat leg day. Moreover, because you are utilizing a machine to
focus on the calves, you can do higher quantity sets and reps because the CNS demand is significantly lower than free
weight workouts. ✅ Shorter studying curve – The potential of getting damage with free weights is very real.
The added technical issue of the big lifts—deadlifts, squats—which usually
are not so easy as they give the impression of being, means taking extra time
to correctly study the basics of the raise.
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