Uma das tendências que podemos observar entre as empresas que buscam melhores resultados de vendas é o desenvolvimento de uma estratégia de neuromarketing. Essa ferramenta — bastante utilizada na área de comunicação — tem como objetivo compreender os consumidores para então incentivá-los a manterem a sua marca em mente.
Nesse artigo veremos exatamente o que significa o neuromarketing e como você pode começar a aplicar algumas de suas técnicas nas campanhas e ações de marketing da sua empresa.
Em que consiste uma estratégia de neuromarketing?
O neuromarketing é o campo que combina a neurociência, a psicologia e o marketing. Trata-se de uma série de práticas que visam a estudar quais são as reações do cérebro humano diante de certos estímulos e como isso pode afetar o nosso comportamento e as nossas decisões de compra.
A partir dessas informações, os profissionais de neuromarketing podem elaborar estratégias que influenciam os consumidores a se interessarem por uma marca, produto ou solução, de forma tanto consciente quanto inconsciente.
E, para atingir esse propósito, utilizam-se técnicas que envolvem principalmente os sentidos, as emoções e a memória.
Apesar das pessoas serem muito diferentes e lidarem de formas distintas com os estímulos, há certas táticas que, de modo geral, funcionam muito bem. Por exemplo: quando você visualiza um anúncio de promoção do tipo “50% DE DESCONTO NAS ÚLTIMAS UNIDADES”, o que isso desperta? Para muitas pessoas, essa propaganda aguça o desejo imediato de comprar, de agir por impulso.
Mas esse é um método já bastante conhecido no mercado. Vejamos então algumas das principais técnicas de neuromarketing que vêm sendo aplicadas em diversos setores.
Quais são as principais técnicas de neuromarketing?
Trabalhar com os sentidos
Concentrar-se em recursos sensoriais é uma maneira de impactar o consumidor por meio da experiência. O cérebro tem um enorme domínio sobre o processamento de estímulos visuais, por isso esse é o primeiro sentido para ter em mente ao criar ações de comunicação.
Pense nas sensações que as cores são capazes de causar — o azul transmite segurança e confiança, o verde passa a ideia de paz e saúde, o amarelo indica clareza e otimismo etc. Considere também o uso de imagens de rostos humanos, já que costumamos criar uma conexão imediata com fotos do gênero, o que dá a elas certo poder de persuasão.
Mas não podemos deixar de lado os outros sentidos. Mesmo que seja difícil estimulá-los — especialmente no caso de negócios digitais —, temos a opção de trabalhar com as lembranças e despertar certos cheiros, sons, gostos e outras sensações.
Focar nos gatilhos mentais
Os gatilhos mentais são táticas de comunicação cujo objetivo é induzir alguém a realizar determinada ação. Eles mexem com o lado mais instintivo do cérebro, o que costuma nos levar a reações inconscientes.
Existem inúmeros gatilhos mentais documentados pelos profissionais de neuromarketing, mas alguns dos mais conhecidos são:
- a reciprocidade;
- a consistência;
- a afeição;
- a antecipação;
- a novidade;
- a autoridade;
- a escassez.
Foi justamente um desses gatilhos que utilizamos como o exemplo do anúncio “50% DE DESCONTO NAS ÚLTIMAS UNIDADES” no início do artigo.
Ao oferecer um desconto e incluir a informação de que ele é válido por tempo limitado porque as últimas unidades já estão acabando, cria-se uma sensação de ausência ou perda caso o consumidor não aproveite a oportunidade. Esse é o princípio do gatilho mental da escassez.
Monitorar os dados de comportamento do consumidor
Com o avanço da internet e o uso crescente das ferramentas como sites de e-commerce, redes sociais e fóruns, aumentou também a disponibilidade de dados sobre os hábitos do consumidor online. Tudo isso gera uma quantidade enorme de informação, da qual podemos extrair tendências, padrões de comportamento e outros insights valiosos — desde que apliquemos os métodos apropriados de análise.
Nesse sentido, se utilizarmos as práticas de big data e business intelligence, teremos uma noção ainda mais completa sobre as necessidades, problemas e interesses do público. Aliando esse conhecimento aos conceitos de neuromarketing, conseguimos descobrir as melhores maneiras de chamar a atenção dos clientes e ativar as reações pretendidas.
Criar um senso de pertencimento
Outra característica que pode ser útil em uma estratégia de neuromarketing é o sentimento de pertencimento a um grupo, comunidade ou tribo. Essa nada mais é que uma necessidade humana, e estar inserido em um grupo é algo prazeroso e recompensador — principalmente se você desejar fazer parte dele e compartilhar dos mesmos interesses.
Sendo assim, procure ser mais envolvente nas suas campanhas. Em vez de apenas dar ordens (“Clique aqui!”, “Assine agora!”, “Compre já!” etc.), mostre como é interessante pertencer ao grupo de clientes que adquiriu o seu produto ou contratou o seu serviço e demonstre a quais vantagens essas pessoas têm acesso.
Selecionar bem as palavras
Todos nós reagimos às mensagens de acordo com as palavras que pessoas e marcas nos enviam. Como as palavras têm significado, elas são capazes de transmitir emoções e causar sensações que podem tanto ser boas quanto ruins.
Por isso, é essencial que você avalie bem as palavras que pretende utilizar em uma campanha. Use termos positivos e relevantes para a sua audiência. E, antes de veiculá-la para um grande público, faça testes para avaliar como os clientes reagem.
E no que se refere ao seu site, atente também às descrições dos produtos e serviços. Use palavras condizentes com os valores da empresa, pois os visitantes vão associá-las à sua marca e ao que ela tem a oferecer.
Portanto, podemos perceber que o neuromarketing tem uma atuação bastante abrangente, passando pela psicologia das cores, estímulos sensoriais, reações a emoções, instintos, lembranças e muito mais. E já que envolve até mesmo o uso de big data, business intelligence e muita informação, representa um ótimo desafio para os profissionais de gestão de TI.
O que você achou deste artigo? Gostou de saber como funciona uma estratégia de neuromarketing e algumas das suas táticas mais importantes? Continue acompanhando nosso blog.
Blackwolf pre-workout is a good choice for beginners in search of a strong pre-workout to
assist them power through their exercises. With a totally clear label, you know exactly what you are getting.
In different words, you won’t discover a label this loaded amongst most of the other pre-workout supplements
on the market. Pre-Kaged even contains BCAAs, which might help with muscle gain if you’re not getting sufficient protein out of your common diet.
If you want to enhance your BCAA ranges,
consult with a healthcare practitioner relating to suitability
and dosing. For exercise enhancement, the best time to take BCAA is earlier than, after, and during exercise on workout days and within the morning and night
on rest days. However, you might also divide up the dosage throughout the
day regularly as a substitute to spice up muscle growth.
BCAAs assist liver well being and should assist regenerate cells in the organ. In specific, these
amino acids could have benefits for people with cirrhosis of the liver
and will help stop a situation known as hepatic
encephalopathy that always develops along with the illness.
Proof indicates that supplementing with BCAA may improve total exercise efficiency and
endurance. Taking a BCAA complement or consuming foods rich on this ingredient may assist with weight reduction, support liver well being, and decrease fatigue.
Under are some solutions to some of the most incessantly requested questions about
BCAAs. Additionally, BCAA supplements aren’t recommended for people who are pregnant or nursing.
Protein sources are categorized as either “complete” or “incomplete” relying on the EAA profile.
Complete proteins contain all nine EAAs the body requires
to stimulate protein synthesis and maintain it.
Creatine occurs naturally within the body, however most people who don’t
devour massive quantities of red meat are deficient in it.
Which is bad news as a end result of creatine facilitates the
recycling of adenosine triphosphate (ATP), which is commonly
described because the energy foreign money of the cell. As such, it provides the physique the important gasoline it needs to operate at
its peak capability. Thanks to the work of unbiased researchers who have
studied the results of pre-workout supplements on a number of key
performance indicators, we now know that the promised benefits
of pre-workout supplements are real.
University of Connecticut researchers found that carnitine increases the
quantity of testosterone receptors—known as androgen receptors—inside
muscle cells. Getting 2g of beta-alanine post-workout when the muscular tissues are going to be taking
over extra nutrients is right to extend those ranges and help blunt fatigue for workouts later on down the street.
Research has also found that creatine can increase ranges of the important compound insulin-like progress
factor-I (IGF-I) and blunt the production of
the muscle-growth-inhibiting protein myostatin. Creatine is
undoubtedly one of the effective dietary supplements ever to be offered.
The major method that creatine monohydrate works is
by serving as a major energy-producing molecule inside muscle cells.
Athletes that I work with indirectly—regular guys and ladies who are fitness
lovers like most of you out there—notice a distinction when they begin using Submit JYM Energetic Matrix.
Logically, it is smart that the 2 supplements would feed off each
other; creatine enhances work capability, whereas the BCAAs provide the substrate wanted to reinforce development
and repair. It’s the perfect pre-workout for any sport diet routine that features creatine.
Pre Lab Pro works in tandem with creatine, serving to to
spice up athletic performance and supreme gains by way of separate —
however complementary — pathways.
These embody leucine, isoleucine, and valine, that are
essential for protein synthesis and muscle growth. Whereas most pre-workout dietary supplements embody a form of stimulant, like caffeine or noradrenaline (norepinephrine), some don’t.
These dietary supplements work on the central nervous system to extend your coronary heart rate and motivation all through workouts—especially by blocking adenosine receptors from feeling drained.
This pre-workout makes use of a hefty 3.6-gram dose of Beta-Alanine to reduce
muscle fatigue and promote endurance. This pre-workout accommodates eight active components which are designed to increase power, endurance,
strength, and restoration. Topping off our list, we now have PreSeries STIM-FREE
by Clear Labs.
Pop certainly one of those—one and a half if you wish to
get the 300mg of caffeine like Pre JYM in there. If you wish to get the citrulline you should purchase the citrulline—you
may even purchase huperzine and alpha-GPC individually and
just take them together with the Publish JYM.
However even by itself, Publish JYM actually is my second alternative for
a pre-workout after Pre JYM. Of course, there are also 3g of
glutamine in there, and 2g of carnitine to boot, which
are more critical post-workout—but additionally could be very
efficient when taking pre-workout. So when you’re going for a caffeine-free pre-workout, simply
get Post JYM and take a scoop pre-workout, after which one other scoop post-workout.
You’re taking it pre-workout to be sure to have enough in the muscle,
however you are additionally utilizing it up throughout exercise.
It’s not all about mass building either, as each could also be utilised to construct lean gains,
serving to you to stack on the muscle mass whereas trimming the body fat.
It is crucial to stay well-hydrated when taking creatine and pre-workout dietary supplements.
Purpose to drink loads of water earlier than, during, and after your exercises to forestall dehydration. While creatine can cause an increase in water weight because it draws water into
the muscles, it does not cause fat achieve.
Creatine monohydrate remains essentially the most dependable, cost-effective choice for anybody in search of
to boost their training capacity and muscle development. BCAA additionally helps restore muscle fibers and tissue and ease fatigue after a exercise, as we stated in our
evaluation of WOWMD BCAA Shock, for faster recovery. Ought To you consume extra BCAA or contemplate supplementing to spice up your physical efficiency and
health? In this article, we evaluate their sources,
properties, and advantages in detail that can help you resolve.
Customer Evaluations, together with Product Star Ratings help prospects to be taught extra concerning the product and
determine whether it’s the right product for them. Most pre-workouts underdeliver, utilizing
flashy advertising however leaving out key ingredients or shortchanging doses.
Ever felt that burning sensation in your muscle tissue as you grind out your last reps?
You can discover pre-workouts at a lower cost that also pack a
punch with the right doses of necessities like caffeine, creatine, beta-alanine,
BCAAs, and L-citrulline. The actual deal is finding a product with the right mix of ingredients that align together with your fitness objectives.
Folks who wish to improve their workout efficiency and increase muscle mass or those aiming for specific
health objectives should take pre-workout with creatine.
One examine discovered a 22% greater improve in muscle protein synthesis with BCAA supplementation compared to a placebo (10).
Leucine, isoleucine and valine are considered probably the most
anabolic of the nine essential amino acids (6), which means that they
promote muscle building.
Creatine promotes muscle development and power
positive aspects and delays muscle tiredness. Taking a pre-workout with creatine thirty minutes before understanding can increase
workout intensity and improve muscle pumps and restoration. It permits you to maintain your routine and take it to the following level,
thus leading to larger features in the long term.
Pre-workout formulas can improve the effectiveness of
BCAAs and creatine by offering additional vitality, focus,
and endurance for your exercise. Most pre-workouts include a blend of
caffeine, beta-alanine, and nitric oxide precursors, which might complement the muscle-building
and performance-enhancing results of BCAAs and creatine.
The mixture might lead to simpler workouts and better outcomes when used responsibly.
Yes, combining BCAAs with creatine is usually thought-about
safe and helpful.
Creatine provides the advantage of elevated energy output and enhanced performance in high-intensity workout routines,
while BCAAs help mitigate exercise-induced muscle injury and help endurance.
This mixture ensures that your physique is primed for
peak efficiency during workouts and optimal recovery afterward,
aiding within the pursuit of constructing muscle and achieving
a lean physique. Usually, those that would benefit most
from using BCAAs, creatine, and pre-workout are people trying to improve their general performance, muscle growth, and endurance.
This contains athletes coaching for competitions or intense exercises and people aiming to extend muscle mass or strength.
Combining BCAAs with creatine and pre-workout
earlier than your exercises is usually secure. In reality, many athletes and health enthusiasts accomplish that to reap the
advantages of all three supplements.
Kaged Muscle’s pre-workout goes big with a 32.3 g scoop per
serving, providing sustained energy, as confirmed by our testers.
The Stimulatory Matrix, primarily caffeine and theacrine (a caffeine-like compound),
totals 222 mg. Nonetheless, we did spot synthetic flavors and added sugars in its combine, which might be a priority for these
in a chopping section. 5g of L-glutamine could
be added to a shake or water, and it might be taken earlier than,
during or after train, and can be added to BCAAs and creatine.
Nonetheless, adding creatine to your protein shake can help to support your efforts in the fitness center and your recovery.
BCAAs are highly really helpful as a pre-workout complement,
however they are additionally advantageous
as a boost to your muscle gasoline during your exercise.
They’re affordable compared to different dietary supplements and comprise no components.
You can do what’s called a “loading phase” where you begin with 20 grams per day.
This won’t profit you unless you have huge muscle tissue already,
though. You won’t get much profit when it comes to cardio train corresponding
to working but brief bursts of aerobic train, corresponding to HIIT, does profit from creatine
supplementation. When you supplement your body’s natural creatine manufacturing with greater than an incidental
quantity then you’ll get a small boost to your anaerobic muscular performance.
Thanks to creatine creating water retention in your
muscles and its effect on increased ATP manufacturing in the cells, it lets you work out harder and for longer.
Per 2-scoop serving, Clear Labs has 790 energy, with 13g of fats,
114g of carbs, and 53g of protein. As such, will in all probability be larger
in calories than most whey protein powders, which is nice if you’re in a bulking phase and battle to hit your calorie surplus.
It’s usually advised to take pre-workout 15 to half-hour prior to exercising, although pre-workout dietary supplements can additionally
be taken during a exercise. Converse together with your doctor to determine
if it’s safe so that you just can take pre-workout every day.
When choosing a pre-workout, Bazilian says to be aware
of unwanted added ingredients, such as sugar, and to give attention to
merchandise that add to your current lifestyle
and a nutrient-rich eating strategy. He recommends Klean for “people who want the fundamentals with less caffeine.” This supplement accommodates no artificial flavors,
coloring or sweeteners. They say it provides them a great feeling after exercise, would not make them really feel
anxious or uncomfortable, and supplies power during workout
without the jitters that different powders might need.
BCAAs can even help scale back fatigue by inhibiting tryptophan’s effects[6].
Thankfully, plants synthesize them on a regular basis,
so it’s simple to get them whether or not you’re a
carnivore or vegetarian. It doesn’t make very much difference should you take it before or after understanding.
The more available ATP you might have, the extra power you ought to have throughout your workouts.
And final but not least, we now have the best pre-workout without creatine for beginners.
This means it’s super simple to digest with out inflicting GI upset,
there’s no loading section, and it mixes simply into any liquid.
Out There in unflavored powder (for mixing into other drinks), lemon lime powder, or vegetable capsules (vegan).
Clients appreciate the saline content of the dietary complement.
It supplies them with great energy, stamina,
and focus without jitters or tingling. They describe it as a strong pre-workout that gives
them an extra boost that lasts through their workout.
Customers discover the dietary complement has an excellent
taste and offers energy all through workouts. They find it effective for pre-workout routines and think about it a good pre-workout complement for beginners.
With a hundred mg of caffeine from green tea and a 5 g amino
acid mix, it’s an affordable power boost that will not make you uncomfortable.
You can continue taking BCAAs, creatine, and pre-workout on rest days.
While these dietary supplements are commonly used earlier than or throughout workouts, they can nonetheless present benefits on days whenever you’re not training.
Like BCAAs, creatine is of course found in meals like meat and fish.
Nevertheless, creatine supplementation allows for quicker absorption and might considerably affect performance and muscle growth.
Going to the fitness center must be simple, but because of the billion-dollar complement industry, they do their best to make it as confusing as attainable.
20 years in the past, “workout dietary supplements” have been barely even a factor to contemplate.
We shall deep-dive into one of the best supplement combos to maximize creatine’s effectiveness, categorized by functional use.
I’ve been writing about these elements and their effectiveness
when taken collectively for over a decade. It’s based mostly on the research, and it is based
mostly on the true anecdotal information that I’ve seen within the health club in 1000’s
and hundreds of athletes and common guys and women who practice.
So you can’t think of one without the opposite because you
need each to get the outcomes that you really want.
Nevertheless, some prospects report abdomen discomfort or bloating after using it.
BCAA are the amino acids, valine, leucine and leucine, and they comprise practically half of the
amino acids derived from the protein in your food plan, Dr.
Kelly Bay, DC, CNS, CDN, tells Vigorous. BCAA are concerned in muscle metabolism and will help build muscle
mass. Cellucor Whey Sport also contains 2g of glutamine per serving, an amino acid that has
been proven to be useful for muscle recovery, lowering muscle
soreness, and supporting immune well being.
Another nootropic, Alpha-GPC boosts acetylcholine manufacturing, enhancing focus, memory, and muscle contractions.
Research exhibits it enhances cognition, coaching
efficiency, and even development hormone ranges.
Pre JYM Plus delivers the optimal dose for sharper psychological and bodily performance.
When workouts push you to your limits, mental fatigue can be simply as crippling as physical exhaustion. L-Tyrosine, the primary of three nootropics in Pre JYM Plus, helps dopamine,
norepinephrine, and epinephrine manufacturing,
sharpening focus, motivation, and stress resilience.
Research shows it improves cognition and bodily endurance, making it
a key ingredient for intense training classes. Varied research have found that there are no concerning adverse results to your health because of
mixing the two dietary supplements, and many professional athletes and personal trainers recommend placing them collectively.
NutraBio packs a medical dose of components for these critical about their health, offering enhanced muscle synthesis and restoration. Cracked Pre-workout includes essential vitamins but may not meet the expectations for these seeking a powerful efficiency enhancer.
ProSupps Mr. Hyde is well-liked for its style
and cost-effectiveness, although its synthetic content material may not suit everyone.
Throughout a check session, Pre Jym noticeably ramped up my
focus and power in an intense circuit coaching exercise.
Apparently, the muscle protein synthesis response to the 25 grams of protein was double that
of the primary protocol indicating that leucine alone does
not decide the anabolic effect of protein. Customers appreciate the pre-workout complement for its pure ingredients that present
a lift of power. They find it efficient and enjoyable to drink, with a delicious
blueberry taste that isn’t bitter or chalky.
The product provides them with a strong workout enhance and has no artificial sweeteners
or dyes. Customers find that the dietary supplement works nicely for crossfit
exercises and supplies an excellent pre-workout vitality increase.
Branched-chain amino acids (BCAAs), creatine, and pre-workout dietary
supplements are well-liked among athletes and health enthusiasts.
Every provides unique advantages that can enhance efficiency, muscle development, and recovery.
Nonetheless, many individuals marvel if it is protected to mix BCAAs with
creatine and pre-workout earlier than their exercises. BCAAs are mostly taken to promote muscle development and restoration. And while they’ll
lower muscle protein breakdown, there is not sturdy supporting evidence that
they have an anabolic — or muscle-building impact.
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