Segmentar sua base, criar textos com um conteúdo matador, usar Automação de Marketing, valer-se do auxílio de blogs e mídias sociais, ferramentas de disparo, softwares de Business Intelligence, CRM e outras providências pode turbinar sua campanha de email. Mas e o layout na hora de criar um Email Marketing, pode influenciar em seus resultados? E como isso ocorre?
Para usar uma frase surrada: “uma imagem vale mais que mil palavras”. É claro que criar um Email Marketing com o layout adequado vai ajudar – e muito! – a fazer com que suas estratégias de campanha de email atinja bons resultados.
Não fosse assim, bastava digitar algumas linhas de texto direto no corpo do email e enviar (apesar de que, em alguns casos, essa pode ser uma boa ideia… mas estamos nos adiantando!).
Para que você possa entender melhor como a criação do layout de seu Email Marketing pode ajudar em seu desempenho, separamos uma série de sugestões que fazem toda a diferença. Confira!
6 dicas para criar o Email Marketing de design perfeito
Pense bem: um Email Marketing com aparência amadora ou de extremo mau gosto pode fazer naufragar todo o seu trabalho de nutrição de Leads ou outras ações que utilizem disparo de Email Marketing. Dê uma olhada a seguir para saber como evitar isso.
1. Coerência na identidade visual
O primeiro passo é prestar atenção na identidade visual de seu negócio. Quais elementos se destacam e poderão fazer com que as pessoas associem rapidamente o email à sua empresa?
Ao criar um Email Marketing, é muito importante seguir sua paleta de cores, texturas, tipografias, estilo de fotos, ilustrações e outros elementos que fazem com que seu cliente reconheça sua marca e seu posicionamento.
2. O conceito “above the fold”
Quando seu Email Marketing é aberto no navegador ou caixa de email do destinatário, muitas vezes não aparece por inteiro na tela: é preciso usar a barra de rolagem.
É muito importante, ao criar um email, que as informações mais relevantes estejam presentes nesta primeira faixa de visualização, que se chama de “above the fold”.
E quais seriam essas informações? Normalmente, começa-se por uma “resposta” à promessa feita no assunto do email. E é importante que essa relação exista no chamado título (ou chamada) logo no topo do email, para não decepcionar o leitor com o conteúdo e levá-lo a fechar a mensagem.
Além disso, é importante incluir um pequeno texto explicativo do que se está oferecendo e também um Call to Action (CTA), pedindo que o receptor do email clique em um botão que vai direcioná-lo a um download, um site de compras, um blog, ao preenchimento de um formulário ou outra ação que se queira que ele realize.
Uma boa imagem ou ilustração também pode aparecer, mas falaremos sobre isso mais adiante.
3. Call to Action chamativo
Este é um dos elementos mais importantes para se criar um Email Marketing que busque conversão.
Normalmente, o Call to Action tem cores chamativas, mas isso depende do posicionamento de sua empresa. O ideal mesmo é que haja um certo contraste para que o CTA esteja bem nítido na tela.
As frases devem ser curtas e deixar claro qual é a ação desejada e quais as vantagens de realizá-la, além de sugerirem uma certa urgência.
4. Imagens e ilustrações leves e de alta qualidade
É preciso tomar providências para que as imagens não sejam pesadas e não façam seu email abrir vagarosamente, espantando os leitores. Uma dica é utilizá-las no formato JPEG ou PNG.
As melhores práticas de diagramação de emails recomendam fazer a programação em HTML. Isso significa evitar fazer uma peça única, ou seja, todo o conjunto em um único arquivo de imagem. O ideal é dividi-lo adequadamente em textos e só empregar imagens para o fundo e para os locais onde elas serão usadas na forma de fotografias ou ilustrações.
Além disso, consumidores gostam de se identificar nas imagens. Por isso, fotografias retratando pessoas podem ajudar, assim como ilustrações divertidas ou infográficos que expliquem seu produto, serviço ou conteúdo. Mas elas devem ser sempre de qualidade profissional – não improvise em suas imagens!
5. Gifs, filmes e animações
Da mesma forma que as imagens, estes elementos devem ser extremamente leves.
Esse tipo de mídia embedado em seu email costuma chamar a atenção do público e aumentar seu tempo de leitura. Mas seja criterioso na forma de integrá-los ao layout do Email Marketing para que o conjunto se torne harmonioso e atraente.
6. Exceção à regra: alguns casos de nutrição de Leads
Muitas vezes, todos esses elementos que comentamos, como cores, logo, ilustrações e animações podem ser um excesso de informações que seu público-alvo não quer receber.
Um exemplo é quando você faz nutrição de Leads, principalmente com o uso de Automação de Marketing. Nesses momentos, geralmente já existe uma relação com o cliente e um email mais “limpo”, apenas com texto, pode transparecer mais familiaridade e naturalidade.
Esse último item é um importante exemplo de que nada substitui a criatividade e o bom senso. Não há que se seguir regras frias a todo momento! Mesmo este tipo de email, um “all type” praticamente sem formatação, pode ser bastante efetivo, da mesma forma que outros tipos de conteúdo exigem um detalhado estudo de composições, cores, formas e imagens para instigar o clique e levar à conversão.
É por isso que, caso você não consiga dar um bom foco nessa operação, o ideal é contar com um profissional de design para criar suas campanhas de Email Marketing.
Uma alternativa que muitos empresários têm buscado para conseguir este tipo de serviço por um preço justo e com alta qualidade é usando sites de concorrência criativa, tanto para criar Email Marketing online como para criar layout de sites online. Além disso, esses sites de concorrência costumam oferecer outros serviços de comunicação, como a criação de logos online na mesma plataforma criativa, por exemplo.
Em resumo, um bom layout de emails melhora a sua taxa de conversão, faz com que o usuário entenda melhor as vantagens de um produto ou serviço quando auxiliado por ilustrações e infográficos, faz com que as pessoas se identifiquem com imagens de outras pessoas usando produtos e serviços, aumenta o interesse do público e seu tempo de permanência na leitura.
Com tantas vantagens, não vale a pena desenvolver toda uma estratégia de campanha e na hora de desenvolver o layout perder toda eficiência por causa de um design desastrado. Por isso, que tal colocar essas dicas em prática agora?
Este post foi escrito por Pedro Renan, CMO da We do Logos, founder da Logovia, especialista em Inbound e Marketing de Conteúdo.
Fonte: http://resultadosdigitais.com.br/blog/dicas-de-design-para-email-marketing/
When a sure quantity of volume stops being efficient and your progress stalls, you can add units to extend volume and use that as a driver
of renewed progress. In Accordance to the latest scientific evidence, 12–20 weekly units per muscle group
could optimize muscle growth. If you have entry to a cable machine, there are
two great workouts I’d recommend, the Upper Chest Higher Cut and Lean Back Cable Presses.
It is a variation of the shoulder or overhead press, and it’s top-of-the-line exercises for building shoulder size and
power. The landmine press is a versatile train that mixes pressing
and stabilisation. It targets the higher chest and anterior deltoids while also participating the core for steadiness.
A study by Saeterbakken et al. (2014) highlighted the landmine
press as an excellent possibility for enhancing energy in a useful airplane of movement.
The pec deck is a machine-based isolation exercise that targets the chest via adduction of the arms.
This train is especially useful for focusing on the inside portion of the chest.
The bench press utilizing cables is an efficient way to
goal your chest with constant tension all through the whole vary of movement.
It will definitely penetrate your pec major in a novel method, which could be a good change if you all the time use barbell or dumbbells.
The primary muscles worked are the triceps, pectoralis major, anterior deltoids, and serratus anterior.
The secondary muscular tissues worked are the abdominals, obliques,
quadriceps, rhomboids, and the lower chest. Each exercise would require you to position your
hands and body at completely different angles to focus on the inner chest portion. The machine press is one other exercise
that will get a bum rap among the functional health crowd,
but sure variations provide plenty of muscle-building and shaping
bang on your buck. We talked about earlier the significance of urgent with convergence,
or specializing in moving the weight closer to the midline to add pressure.
High to low cable crossovers have been shown in a couple of studies, like this one by Schanke et al.,
to be simply as efficient as the bench press at activating the
pecs. Over time, with inadequate quantity in other
planes of motion (incline or decline for example),
this could lead to an “imbalanced chest”. Thus, when it comes to developing an attractive
chest, symmetry becomes extra essential than sheer dimension.
Meaning it’s important that you simply target and practice every portion of your chest appropriately.
By including a resistance band, we add a twist—and much more tension—to this conventional chest-building staple.
These embody primary exercises similar to press-ups,
which can be performed practically wherever, to different pec exercises which target particular areas
of the chest to assist with definition. The very definition of a classic train, push-ups are
easy to study and can be performed just about wherever with no
equipment required. Depending on what variation you employ, you’ll find a way to goal every muscle in the chest by doing push-ups.
The motion is identical as the dumbbell model, besides you regulate the handles on the
cable machine. Inner chest muscles – or the realm where the muscle fibers attach to
the breastbone – appear to get skipped and stay principally undefined.
Some people choose steroids to get those muscles in form, however it is
always greatest to work them up with a couple of further workouts.
Targeting the internal chest will affect your chest,
push, or higher body exercise mainly when it comes to
exercise choice and training technique. Internal chest workout routines
that permit you to really stretch the fibers away from the origin level, in addition to to contract exhausting
at the midline, will provide that additional push for inside chest development.
In addition to basic training to build power and size in the pecs, many areas help
create the most aesthetic chest attainable.
As A End Result Of of the way the muscle is linked to the rib cage, it is robust to target the inside chest particularly, but some workouts hit the complete chest while focusing on the internal
pectoral.
When carried out appropriately, this train might help isolate and activate the inner
chest, promoting progress and definition. Adding it to your routine can enhance
the general steadiness and aesthetics of your chest. The chest muscles, including the internal chest,
may be effectively targeted with bodyweight workouts corresponding to close-grip push-ups and dips.
Compound workout routines like bench presses and push-ups ought to type the muse of
your chest workout, as they engage a number
of muscle groups. If your fitness center has a snug decline press machine, like a plate-loaded hammer
energy machine, use it. Along with the normal double-arm press,
you’ll have the ability to sit sideways and press throughout your physique one
arm at a time.
The cable fly is an isolation train for the pecs and entrance deltoids,
which are the same muscles activated with a flat bench dumbbell fly.
The difference with cables is the resistance curve is flat with cables, so you get a relentless load on your pecs all through the entire vary.
When you perform a push-up, your arms act as levers, and your bodyweight creates a
force that presses down in your chest. The additional away your hands are out of
your physique, the greater the lever arm and the more power is
utilized to your chest muscular tissues. It has been proven in a quantity of studies to be
the best train at activating the chest.
The triceps pushdown is one of the best cable triceps
train for including muscle mass to the upper
again side of the arms. Research signifies that combining lateral and frontal raises can result in greater shoulder
power gains than just one exercise. This is
because lateral raises primarily target the center deltoid,
whereas frontal raises emphasize the anterior
deltoid.
Below, we define the ten best chest workout routines for strength and size, supported by scientific evidence to ensure optimal results.
When it comes to presses, you might find that you just need
a heavier load, during which case you’ll have the ability to place a dumbbell of
adequate weight over the top of the cable machines weight
stack. This will improve the weight load by nevertheless much the dumbbell weighs.
When comparing to dumbbell chest flys, cable chest flys are easier in your joints and are less
more probably to trigger you to overextend your shoulder joint.
There should be much more to your chest muscle exercises than stacking
plates onto a barbell and urgent into infinity—that could be a recipe for
major issues down the line. For the machine, you do not need a spotter and might extra safely
push the intensity and reach true muscle failure. To goal the center of the
chest, it’s important to incorporate workouts that
isolate this space specifically. Some effective
exercises for concentrating on the center chest embody
incline dumbbell flyes, cable crossovers, and
the dumbbell pullover. Different muscle tissue concerned
within the decline press embody the pectoralis minor and serratus anterior.
The pectoralis minor is a small muscle covered
by the pectoralis main.
These faults can result in injury and decreased effectiveness of the
train. The greatest type for push-ups involves preserving
your body in a straight line from head to heels, partaking your
core muscles to stop your hips from sagging or lifting up.
Your hands must be positioned barely wider than shoulder-width apart,
along with your fingers pointing ahead. Your elbows
ought to be saved close to your body, not flaring out to
the edges. And finally, decreasing your physique till
your chest virtually touches the bottom and pushing
back as much as full extension. Also concerned is the triceps brachii, which covers the complete again of the arm.
You don’t have to spend more than a few minutes,
and don’t over-stretch.
All three heads— the lateral head on the outer surface, the medial head on the inner side and the lengthy head within the
rear — run into a standard tendon that attaches
in the forearm. If you hit three sets of 5 reps, you
increase the weight for the following workout and stick
with that till you can as quickly as again make 3 x 5.
Standing cable chest fly is the last exercise
we’ll cover before we’ll transfer on to an instance
of a chest exercise. If you can carry out greater than roughly 30 reps
per set, it’s an indication that it’s
now become too easy.
These 7 workout routines are wonderful examples of the method to
cover the often-neglected inner chest actions.
If you fit these into your workout routines you’ll start seeing results in no time.
The coracobrachialis is a small muscle positioned deep beneath the deltoid and pectoralis major muscle tissue.
The trapezius is a large muscle overlaying the center upper back, and solely the upper and lower portions are concerned in upward rotation of the scapula.
This exercise additionally entails the medial and lateral heads of the triceps brachii, which covers
the entire back of the higher arm.
The medicine ball adds an additional element of instability, requiring extra muscle activation to stabilize through the motion. To
perform the Weighted Svend Press, stand with your feet shoulder-width aside
and hold a weight plate or dumbbell at chest
degree. Squeeze the burden collectively
for the whole motion, then prolong your arms ahead while maintaining the squeeze.
With that, you’re emphasizing the decrease head of your pec major, as nicely as
your inner chest as with all flys. Moreover, since your shoulder blades
are free, extra protraction can happen, allowing you to get a greater contraction of your pecs
and more activation in your serratus anterior. In this eight minute exercise, you’ll work for
40 seconds, adopted by resting for 20 seconds
before transferring on to the following exercise.
Attempt to squeeze your chest on the prime position to
increase time underneath tension on your muscular tissues.
I also discover that free weights ought to be your entire focus in the beginning, especially if your chest is a weak level for you.
If you already practice your chest, concentrating on small, specific
areas won’t take further time. Combine this session with a few of the superior strategies like negatives, partial
reps, and drop sets for a good larger take a look at for the internal chest.
In fact, band movements can create an even higher contraction for the internal chest, because the resistance increases the longer the band gets.
You even have the option of including weight when you presumably can carry out a better variety of repetitions to continue progressing.
Once you’ve built an excellent level of bench strength, you can tweak
the shape to focus more on the inner chest.
Finally, advanced training strategies can present extra fatigue
to the internal chest, giving it a purpose to respond with growth.
A well-developed chest not solely enhances higher body
aesthetics but additionally contributes to improved strength for pushing actions and
general athletic performance. This can be carried out when utilizing a bench as your physique will be positioned against gravity.
This will provide you with more weight AND it offers you the benefits
of both free weight and cable power curves.
We will reveal most of those workout routines below, however first, let’s talk
about rep ranges and weight load for cable chest workout routines…
Though we briefly lined the principle benefits of utilizing a
cable machine for chest workout routines above,
let’s dig in slightly deeper… Your chest is made up
of two muscle tissue, the pectoralis main and pectoralis minor.
This is the same concept as the earlier train, however you will be moving your arms from low to high.
In the health neighborhood, Mondays are known as “international chest day.” This is only one method we can tell that the chest is probably certainly one of
the most popular areas to train. Follow these steps to perform
this unilateral exercise with a single arm after which change the arm and
comply with the same steps. There are many different benefits of training at home, such as
No health club members required, more flexibility as you’ll
find a way to practice as per your schedule, and Required restricted space.
There are ways to target the inside pec fibers, but separating
one part of a muscle is impossible. A well-developed middle pec makes the chest look
bigger and extra complete, exhibiting that you
are a critical lifter who has worked exhausting at the health club.
Neglecting this facet of your training can restrict your outcomes,
no matter how hard you’re employed within the gym.
Right Here is a listing of 10 finest exercises to
strengthen the middle chest and allow you to obtain a
robust, defined chest.
Advantages of push-ups embrace constructing upper body energy and endurance, bettering core stability,
bettering posture, and boosting general health levels.
They can be done anywhere and at any time, requiring no equipment,
and may be modified to go nicely with all fitness levels.
If you neglect to work out your middle chest, you might
experience imbalances in chest strength and measurement, which can affect your
total higher body power and look. Moreover, neglecting
the center chest can put more pressure on different
areas of the chest, which may result in injury or discomfort.
Constructing the higher chest muscular tissues can be difficult for some people,
as this space of the chest is commonly extra cussed and immune to development than other areas.
Nevertheless, with constant and targeted training, it is possible to develop a robust and outlined higher chest.
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